With CDC guidelines being enforced globally due to covid, Into Heaven a creative studio and clothing brand was faced with the challenge of not having the ability to host events to showcase merchandise and work of art. The goal was to find a way to engage customers virtually.
Searching through various publications such as Adweek and Ad age as well as YouTube content I Noticed that there was a large increase in interest in Augmented reality, Virtual reality and Web 3.0 known as Metaverse. I also took the time to watch a few keynotes such as Facebook's debut as "Meta".
Now that we researched what was trending it was time to brainstorm how to take this opportunity to develop a Virtual pop-up in which those interested in the brand could check out new pieces as they release and walk through a space from the comfort of their own home to get them engaged.